Amber Roberson
About Amber Roberson
Amber Roberson is a Lead Digital Producer at Gannett | USA TODAY NETWORK, specializing in digital content strategies. With a background in Mass Communications and experience as a Digital Media Editor, she has a strong focus on storytelling across digital platforms.
Current Role at Gannett
Amber Roberson serves as the Lead Digital Producer at Gannett | USA TODAY NETWORK, a position she has held since 2018. In this role, she oversees the Eastern Digital Optimization Team, focusing on enhancing digital content strategies. Her work involves improving the effectiveness of digital media initiatives and ensuring that content reaches a broad audience. Based in Nashville, Tennessee, she contributes to the organization’s digital media efforts while also being based in the Greater Birmingham Area.
Previous Experience at Alabama's 13 and WVTM
Amber Roberson worked as the Digital Media Editor at Alabama's 13, WVTM from 2012 to 2017. During her five years in this role, she was responsible for managing digital content and strategies in the Birmingham, Alabama area. This position provided her with valuable experience in digital media production and content management, which she later applied in her subsequent roles.
Early Career at Gannett
Amber Roberson briefly worked as a Digital Producer at Gannett | USA TODAY NETWORK for five months in 2018. This role marked her initial entry into the organization, where she began to develop her skills in digital content production and strategy before advancing to her current position.
Education and Expertise
Amber Roberson earned her Bachelor’s Degree in Mass Communications with a News Editorial sequence and Print Journalism emphasis from St. Cloud State University. Her educational background has equipped her with a strong foundation in journalism and media production, which she utilizes in her professional roles.
Passion for Digital Storytelling
Amber Roberson has a passion for storytelling through various digital platforms. This interest drives her work in digital media, where she focuses on creating engaging content that resonates with audiences. Her commitment to storytelling is evident in her approach to digital content strategies.