Ashlyn Mason
About Ashlyn Mason
Ashlyn Mason serves as the National Branded Content Program Manager at Gannett | USA TODAY NETWORK, bringing extensive experience in marketing and communications across various media organizations. Her background includes roles in event coordination, team leadership, and creative campaign development, with a focus on fostering collaboration and enhancing brand visibility.
Current Role at Gannett
Ashlyn Mason serves as the National Branded Content Program Manager at Gannett | USA TODAY NETWORK. She has held this position since 2019, contributing to the organization's branded content initiatives in the Washington D.C. Metro Area. In her role, she focuses on developing and managing content strategies that align with the company's goals.
Previous Experience in Marketing and Events
Prior to her current role, Ashlyn Mason worked in various marketing and event management positions. She was the Marketing & Events Manager at Bethesda Magazine from 2015 to 2016. Additionally, she served as the Special Events Coordinator at CBS Radio from 2012 to 2015, where she coordinated numerous events. Her experience also includes a role as a Marketing Specialist at the Greater Washington Urban League in 2017.
Background in Media Production
Ashlyn Mason has a background in media production, having worked as a Reporter and Associate Producer for VSU Today, an Emmy Award-winning news program, from 2011 to 2012. She also held roles as a Freelance Script PA for VH1 Divas Holiday: Unsilent Night in 2016 and as a Production Apprentice at BET Networks in 2011. These experiences contributed to her skills in content creation and production.
Education and Expertise
Ashlyn Mason studied at Virginia State University, where she earned a Bachelor of Arts degree in Mass Communication from 2008 to 2011. Her educational background supports her expertise in public relations, sponsorship development, and activation. She has developed successful marketing campaigns that have increased brand visibility and event attendance.
Leadership and Team Development Skills
Ashlyn Mason possesses strong leadership skills, particularly in inclusive and motivational team leadership. She has experience fostering collaborative work environments and developing training materials that improve operational efficiencies. Her ability to lead teams effectively has been a significant aspect of her professional journey.