Drew Helton
About Drew Helton
Drew Helton is a Supervisor of Programmatic Buying & Optimization at Gannett | USA TODAY NETWORK, with over a decade of experience in the media production industry. He has a strong background in digital strategy and programmatic buying, having progressed through various roles within the same company since 2010.
Work at Gannett
Drew Helton has a significant tenure at Gannett | USA TODAY NETWORK, where he has held multiple roles since 2010. He began as an Advertising Operations Specialist for three months before progressing to Campaign Manager from 2011 to 2013. Following this, he served as Senior Campaign Manager from 2013 to 2016. Helton continued his career advancement as Yield & Optimization Manager from 2016 to 2021. Currently, he holds the position of Supervisor, Programmatic Buying & Optimization, a role he has maintained since 2021. His career at Gannett reflects a consistent trajectory of growth and increasing responsibility within the organization.
Education and Expertise
Drew Helton studied Audio Engineering at Unity Gain from 2005 to 2007. This educational background provides him with a foundation in technical skills relevant to media production. Helton possesses expertise in programmatic buying, which involves automated processes for purchasing digital advertising. His strong background in digital strategy enables him to plan and execute online marketing campaigns effectively, aligning with business objectives. This combination of education and specialized knowledge supports his current supervisory role in programmatic buying and optimization.
Background
Drew Helton has over a decade of experience in the media production industry, primarily with Gannett | USA TODAY NETWORK. His career demonstrates a history of progression from entry-level positions to supervisory roles. This trajectory illustrates his commitment to professional development and adaptability within a dynamic industry. Helton's roles have equipped him with a comprehensive understanding of the company's operations and culture, contributing to his effectiveness in his current position.
Achievements
Drew Helton has achieved notable career progression within Gannett | USA TODAY NETWORK, moving through various roles that highlight his capabilities in digital marketing and programmatic buying. His experience spans over a decade, showcasing his ability to adapt and thrive in a fast-paced environment. Helton's work in digital strategy and optimization has contributed to the success of numerous marketing campaigns, reflecting his expertise in achieving business goals through effective online marketing initiatives.