Helen Smetters Trask
About Helen Smetters Trask
Helen Smetters Trask serves as the Vice President of Consumer Growth and Revenue at Gannett | USA TODAY NETWORK, a position she has held since 2022. With over two decades of experience in sales and circulation management, she has previously worked at notable publications including The Courier-Journal and Milwaukee Journal Sentinel.
Current Role at Gannett
Helen Smetters Trask serves as the Vice President of Consumer Growth and Revenue at Gannett | USA TODAY NETWORK. She has held this position since 2022. In her role, she focuses on strategies to enhance consumer engagement and drive revenue growth for the organization.
Previous Experience at Gannett
Prior to her current role, Helen Smetters Trask worked at Gannett | USA TODAY NETWORK as Vice President of Consumer Sales from 2006 to 2022. In this capacity, she managed sales initiatives aimed at increasing consumer subscriptions and overall sales performance. Additionally, she served as Senior Director of Growth from 2020 to 2022.
Career Background in Media
Helen Smetters Trask has extensive experience in the media industry. She worked as Circulation Director/Sales at The Courier-Journal from 2001 to 2006. Before that, she was the Sales Manager at The Journal News from 1992 to 1997 and served as Circulation Director/Consumer Marketing at Milwaukee Journal Sentinel from 1998 to 2001.
Education and Academic Background
Helen Smetters Trask earned a Bachelor of Arts degree in Communication from The University of Akron. She attended the university from 1980 to 1984, completing her studies in four years. This educational background has contributed to her expertise in consumer engagement and marketing strategies.