Jeff Burkett
About Jeff Burkett
Jeff Burkett serves as the Vice President of Product for Display Media at Gannett | USA TODAY NETWORK, a position he has held since 2016. With extensive experience in digital product strategy and advertising operations, he has previously worked at The Washington Post and currently serves on the board of Prebid.org.
Work at Gannett
Jeff Burkett has served as the Vice President of Product for Display Media at Gannett, specifically within the USA TODAY NETWORK, since 2016. His role is based in McLean, Virginia, where he has been instrumental in overseeing product development strategies related to display media. His tenure at Gannett has spanned eight years, during which he has focused on enhancing product offerings and driving innovation in digital advertising.
Previous Experience at The Washington Post
Prior to his current position, Jeff Burkett held several key roles at The Washington Post. He served as Senior Director of Digital Product Strategy and Advertising Operations from 2015 to 2016. Before that, he was the Senior Director of Ad Innovations and Client Services from 2008 to 2015. His career at The Washington Post began as Director of Advertising Innovations and Client Services, a position he held from 2007 to 2008. His experience at The Washington Post provided him with a strong foundation in digital product management and advertising strategies.
Education and Expertise
Jeff Burkett earned a Bachelor of Science degree in Business/Managerial Economics from Radford University. His educational background has equipped him with a solid understanding of economic principles and business strategies, which he has applied throughout his career in digital media and advertising.
Board Membership at Prebid.org
Since 2022, Jeff Burkett has served as a Board Member at Prebid.org. In this role, he contributes to the organization's mission of promoting transparency and efficiency in programmatic advertising. His involvement with Prebid.org reflects his commitment to advancing industry standards and practices in digital advertising.
Speaking Engagements and Industry Presence
Jeff Burkett has been a speaker at several prominent media conferences, including Business Insider - Ignition, Digiday, IAB, Ad:Tech, and AAAA’s Transformation. His participation in these events highlights his expertise in digital advertising and product strategy, as well as his influence within the industry.