Jekaterina (Kate) Cunningham
About Jekaterina (Kate) Cunningham
Jekaterina (Kate) Cunningham is a Marketing Automation Manager at Gannett | USA TODAY NETWORK, with extensive experience in marketing roles across various companies in Europe and the United States. She holds a Bachelor's degree in International Business Administration and is certified in Marketo, specializing in demand generation and marketing automation.
Current Role at Gannett
Jekaterina Cunningham serves as the Marketing Automation Manager at Gannett | USA TODAY NETWORK. She has held this position since 2014, working from Plano, Texas. In her role, she specializes in optimizing demand generation activities through marketing automation and lead management. Cunningham is responsible for managing various marketing initiatives and enhancing the effectiveness of campaigns through data analysis and reporting.
Previous Experience in Marketing
Cunningham has extensive experience in marketing prior to her current role. She worked at Network Hardware Resale in various capacities, including Marketing Specialist from 2011 to 2013 and Marketing/Business Development Associate from 2008 to 2010. Additionally, she was employed at RealPage, Inc. as a Marketing Automation Specialist from 2013 to 2014. Her earlier roles included positions at Educational Testing Service (ETS) Europe and ETS EMEA, where she focused on marketing and event project assistance.
Education and Certifications
Cunningham holds a Bachelor’s degree in International Business Administration from European-University Viadrina, where she studied from 2003 to 2007. She also participated in an exchange program at Rijksuniversiteit Groningen in 2006, focusing on Management & Organization. Furthermore, she is certified in Marketo, a leading marketing automation platform, and provides training to staff on its use.
Language Proficiency
Cunningham is fluent in four languages: Russian, English, German, and Latvian. This proficiency enhances her capability to manage international marketing campaigns effectively. Her multilingual skills allow her to communicate with diverse audiences and tailor marketing strategies to various markets.
Skills in Marketing Automation
Cunningham specializes in marketing automation and lead management. She has expertise in managing and executing webinars as part of marketing strategies. Her skills also include reporting and data analysis, which are essential for improving the effectiveness of marketing campaigns. These competencies contribute to her success in driving demand generation activities.