Jennifer Hefty
About Jennifer Hefty
Jennifer Hefty is a Content Strategy Analyst at Gannett | USA TODAY NETWORK, where she has worked since 2017. She specializes in digital strategy and audience growth, consulting with nearly 30 newsrooms across four states.
Work at Gannett
Jennifer Hefty has been employed at Gannett | USA TODAY NETWORK since 2017, serving as a Content Strategy Analyst. In this role, she consults with nearly 30 newsrooms across four states, focusing on digital strategy and audience growth. Her work involves collaborating closely with prominent publications such as The Oklahoman and The Austin American-Statesman, particularly on initiatives aimed at enhancing reader revenue.
Education and Expertise
Jennifer Hefty completed her high school education at Thompson Valley High School from 2004 to 2008. She then pursued higher education at the University of Colorado Boulder, where she earned a Bachelor of Science in Journalism with a focus on News-Editorial, Technology Arts, and Media, studying from 2008 to 2011. Her academic background supports her expertise in content strategy and digital media.
Background
Jennifer Hefty has a background in journalism and digital strategy, which she has developed through her education and professional experience. Her role at Gannett involves significant interaction with various newsrooms, allowing her to apply her knowledge in practical settings. This experience has contributed to her understanding of audience engagement and revenue generation in the media landscape.
Achievements
In 2016, Jennifer Hefty was recognized as a Rising Star by the Colorado Press Association. This accolade was awarded for her innovative storytelling and efforts in audience engagement, highlighting her contributions to the field of journalism and digital content strategy.