Jesse Rios
About Jesse Rios
Jesse Rios is an experienced Account Executive currently working at Gannett Digital Marketing Services and Gannett | USA TODAY NETWORK in El Paso, Texas. He co-founded Media Latino Communications, achieving significant market coverage and has a history of leadership in broadcasting, including multiple awards for his contributions.
Work at Gannett
Jesse Rios has been serving as an Account Executive at Gannett Digital Marketing Services since 2022. In this role, he operates out of El Paso, Texas, and has contributed to the company's digital marketing initiatives for two years. Additionally, he works at Gannett | USA TODAY NETWORK, where he continues to fulfill the responsibilities of an Account Executive. His work focuses on enhancing client relationships and driving marketing strategies within the organization.
Background
Jesse Rios co-founded Media Latino Communications (MLC Media), where he achieved significant market penetration with 92% Hispanic market coverage and generated over $4.5 million in new annual billing within two years. He has a history of leadership in broadcasting, having served as General Manager at Noalmark Broadcasting for four months in 2021-2022. His expertise extends to consulting, as he has been a Hispanic Radio Consultant at RadioFX, Inc. since 2019.
Previous Experience in Broadcasting
Before his current roles, Jesse Rios worked at Spanish Broadcasting System as the Director of Affiliate Sales for Aire Radio Networks from 2017 to 2019. His experience in the broadcasting industry includes establishing multiple #1 stations and shows, leading to top billing stations in their respective markets. He also held the position of General Manager at Noalmark Broadcasting in Roswell, New Mexico.
Achievements in Broadcasting
Jesse Rios has received recognition for his contributions to the broadcasting industry, including two MARCONI Awards for stations he programmed. He has also been honored with five Program Director of the Year Awards from R&M/Billboard, highlighting his impact on radio programming and management. Additionally, he was nominated for the 2013 Medallas de Cortez Marketer of the Year Award, reflecting his marketing acumen in the Hispanic media landscape.