Jessica Bielkiewicz
About Jessica Bielkiewicz
Jessica Bielkiewicz serves as the Vice President of Consumer Engagement and Revenue at Gannett | USA TODAY NETWORK, where she has worked since 2024. She has an extensive background in digital marketing and consumer engagement, having held various leadership roles at notable publications including The Dallas Morning News and Boston Globe Media.
Current Role at Gannett
Jessica Bielkiewicz serves as the Vice President of Consumer Engagement and Revenue at Gannett | USA TODAY NETWORK. She has held this position since 2024, contributing to the organization for eight months. In this role, she focuses on enhancing consumer engagement strategies and driving revenue growth across the network.
Previous Experience at The Dallas Morning News
Before joining Gannett, Bielkiewicz worked at The Dallas Morning News as the Digital Marketing Director from 2020 to 2022 and briefly as Senior Digital Marketing Director in 2022. During her tenure, she successfully led the organization to achieve its first year-over-year revenue growth in over a decade, demonstrating her capability in driving significant financial results.
Background in Consumer Marketing
Bielkiewicz has a robust background in consumer marketing, having worked at Boston Globe Media in various roles including Director of Consumer Marketing from 2017 to 2020 and Senior Marketing Manager from 2015 to 2017. Her expertise includes subscriber acquisition and retention, where she has successfully increased average weekly revenue per user and subscriber volumes at BostonGlobe.com.
Education and Academic Background
Jessica Bielkiewicz earned her Bachelor of Arts degree from the University at Albany, SUNY. Her studies included English and Sociology, providing her with a strong foundation for her career in marketing and consumer engagement.
Leadership and Industry Involvement
Bielkiewicz has served as a Board Member for the International News Media Association (INMA), reflecting her commitment to the media industry. Her leadership experience includes managing large budgets and coordinating with multiple vendors, showcasing her ability to lead cross-functional teams effectively.