Jessica Jacklin Troutman, MBA
About Jessica Jacklin Troutman, MBA
Jessica Jacklin Troutman is a Senior Brand Marketing Specialist at Gannett B2B Marketing, with extensive experience in integrated client solutions and content marketing. She holds an MBA from George Mason University and has previously worked at USA TODAY and White+Partners.
Work at Gannett
Jessica Jacklin Troutman has been serving as the Senior Brand Marketing Specialist in Gannett's B2B Marketing division since 2019. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. Her responsibilities include overseeing various marketing initiatives and collaborating with cross-functional teams to drive business objectives.
Education and Expertise
Jessica holds a Master of Business Administration (MBA) with a concentration in Marketing from George Mason University, where she studied from 2013 to 2015. She also earned a Bachelor of Journalism from James Cook University. Her educational background provides her with a strong foundation in marketing principles and communications, which she applies in her professional roles.
Background in Marketing and Media
Prior to her current position at Gannett, Jessica held various roles in marketing and media. She worked at USA TODAY from 2012 to 2019, where she progressed through several positions, including Project Lead and Manager of Integrated Client Solutions. Her experience includes managing email marketing strategies and developing sales tools to enhance brand perception. She also worked at White+Partners as an Interactive Media Supervisor and Media Planner/Buyer.
Achievements in Content Marketing
During her tenure at USA TODAY, Jessica implemented content marketing strategies for LOCALiQ, which involved producing case studies, guides, and videos. She played a key role in developing the USA TODAY NETWORK marketing website, overseeing its content development and design. Her collaboration with the VP of Ad Innovations focused on advancing advertising products, including cross-platform display and emerging technologies like VR and AR.
Project Management Experience
Jessica has extensive project management experience, particularly in her roles at USA TODAY. From 2013 to 2016, she managed Integrated Client Solutions projects, where she was responsible for audience segmentation and performance analysis of marketing campaigns. Her ability to lead projects and manage strategies has contributed to the success of various marketing initiatives.