John Coriddi, Ms
About John Coriddi, Ms
John Coriddi is a Ventures Marketing Manager at Gannett | USA TODAY NETWORK, where he has worked since 2016. He has extensive experience in marketing, having held various roles in companies such as One Degree Enterprises, BioWorks Inc., and McCann Worldgroup.
Current Role at Gannett
John Coriddi serves as the Ventures Marketing Manager at Gannett | USA TODAY NETWORK, a position he has held since 2016. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. His work involves leveraging both online and offline platforms to promote various ventures under the Gannett umbrella. His tenure at Gannett has contributed to his extensive experience in integrated communications and marketing.
Previous Experience
Before joining Gannett, John Coriddi held several marketing positions across various companies. He worked as a Global Brand Connector at One Degree Enterprises from 2012 to 2014. He also served as a Brand Manager at BioWorks Inc. for one year, and as a Marketing Manager at 5LINX for five years. His earlier roles include working as an Art Director at McCann Worldgroup from 2002 to 2006 and as a Global Experiential Marketing Manager at Xerox from 2014 to 2015.
Educational Background
John Coriddi earned a Bachelor of Arts (B.A.) in Communications, Graphic Design, and Printing from the Rochester Institute of Technology, where he studied from 1998 to 2002. He later pursued a Master's degree in Strategic Marketing at Roberts Wesleyan College, completing his studies from 2011 to 2013. His educational background provides a solid foundation for his marketing expertise.
Marketing Expertise
John Coriddi possesses a comprehensive understanding of advertising and promotion across various platforms. He has extensive experience in celebrity brand partnerships, public relations, and retail point-of-purchase marketing strategies. His skills include direct mail and email marketing campaigns, as well as expertise in Internet/E-commerce and social media marketing strategies. He has a proven track record of developing and executing creative marketing strategies effectively.
Skills and Specializations
John Coriddi is skilled in integrated communications, focusing on consumer and trade event promotion, planning, and execution. His experience spans both trade and consumer sectors, allowing him to navigate complex marketing landscapes. He is particularly experienced in in-store marketing strategies and has a strong background in executing marketing initiatives that drive brand engagement and sales.