Julia Drain
About Julia Drain
Julia Drain is a Senior Research Analyst at Gannett | USA TODAY NETWORK, where she has worked since 2010. She specializes in market analysis and utilizes various advanced analytics tools to support newspaper markets within the Journal Media Group.
Current Role at Gannett
Julia Drain has been serving as a Senior Research Analyst at Gannett | USA TODAY NETWORK since 2010. In this role, she provides comprehensive market data and sales tools to support 14 newspaper markets within the Journal Media Group. Her responsibilities include leveraging advanced analytics tools to enhance market data insights, which aids in strategic decision-making for the organization.
Previous Experience at Knoxville News Sentinel
Prior to her current position, Julia Drain worked at Knoxville News Sentinel in various roles. She served as a Sales Coordinator from 1998 to 2005 for seven years, followed by a year as Home Delivery Sales Manager from 2005 to 2006. Her experience at Knoxville News Sentinel laid the foundation for her career in media and sales analytics.
Experience at E W Scripps
Julia Drain was employed at E W Scripps as a Sales Analyst from 2006 to 2010 for four years. In this position, she gained valuable experience in sales analytics, which contributed to her expertise in market analysis and data-driven decision-making in her subsequent roles.
Educational Background
Julia Drain studied at the University of Tennessee, Knoxville, where she earned a Bachelor of Science degree from 1992 to 1996. Her education provided her with a strong foundation in analytical skills that she has applied throughout her career in research and sales analysis.
Expertise in Market Analysis Tools
Julia Drain specializes in media intelligence and utilizes various tools to support her analytical work. She leverages consumer and business databases such as Equifax and InfoGroup for market analysis. Additionally, she employs advanced analytics tools like PRIZM and MapPoint, along with digital analytics platforms such as comScore and Omniture, to track and optimize online performance.