Kara Edgerson
About Kara Edgerson
Kara Edgerson serves as the Manager of the Southeast Digital Optimization Team at Gannett | USA TODAY NETWORK, where she focuses on building diverse digital audiences and driving subscription growth. She holds a Bachelor of Arts in Journalism from Hampton University and has expertise in digital storytelling, analytics, and project management.
Work at Gannett
Kara Edgerson serves as the Manager of the Southeast Digital Optimization Team at Gannett | USA TODAY NETWORK. She has held this position since 2021, contributing to the organization's efforts in enhancing digital audience engagement. Her role focuses on building diverse audiences and driving subscription growth, which are critical components of Gannett's digital strategy. Based in Phoenix, Arizona, she collaborates with various teams to optimize digital content and improve overall audience reach.
Education and Expertise
Kara Edgerson earned a Bachelor of Arts in Journalism from Hampton University, where she studied from 2003 to 2007. Her educational background laid the foundation for her career in digital media. She possesses expertise in digital storytelling and analytics, which allows her to enhance the impact of news content. Additionally, she has a strong understanding of project management within digital news teams, ensuring effective collaboration and execution of projects.
Background
Kara Edgerson has a background in project management, particularly within the context of digital news teams. This experience has equipped her with the skills necessary to lead initiatives that focus on audience development and content optimization. Her work emphasizes the importance of engaging diverse audiences, which is essential in today’s media landscape. Edgerson's experience also includes a strong focus on headline writing and editing, adhering to AP stylebook standards.
Digital Skills and Contributions
Kara Edgerson has demonstrated skills in SEO and social media, which play a significant role in optimizing digital content for broader reach. Her expertise in these areas contributes to the overall effectiveness of the Southeast Digital Optimization Team's strategies. By leveraging analytics and audience insights, she enhances the visibility and engagement of news content across various digital platforms.