Karin Doty
About Karin Doty
Karin Doty serves as the Regional Sales Director for LOCALiQ at Gannett | USA TODAY NETWORK, where she has worked since 2018. With a background in digital advertising and a history of transforming print sales into multi-media organizations, she focuses on developing effective advertising solutions for clients.
Current Role at Gannett
Karin Doty serves as the Regional Sales Director for LOCALiQ at Gannett | USA TODAY NETWORK. She has held this position since 2018, contributing to the company's efforts in digital advertising and marketing solutions. In this role, she collaborates with sales teams and clients to identify and implement advertising strategies that drive growth and achieve specific business objectives. Her focus on tailored solutions helps local businesses navigate the evolving digital landscape.
Previous Experience at UT San Diego
Before joining Gannett, Karin Doty worked at UT San Diego as the Director of Digital Advertising from 2009 to 2012. During her three years in this role, she was responsible for leading digital advertising initiatives and strategies. Her experience at UT San Diego provided her with a strong foundation in digital media, which she has leveraged in her subsequent roles in the industry.
Expertise in Digital Sales and Advertising
Karin Doty has extensive experience in digital sales and advertising. She has a proven track record of transitioning print sales organizations into multi-media operations, achieving double-digit growth in digital revenue. Her strategic approach to advertising solutions emphasizes creativity and effectiveness, which has been instrumental in her success in the field.
Background in Interactive Sales Development
Prior to her tenure at UT San Diego, Karin Doty worked at Freedom Interactive as the Director of Interactive Sales Development from 2008 to 2009. In this role, she focused on developing interactive sales strategies that enhanced the company's digital offerings. This experience contributed to her comprehensive understanding of the digital advertising landscape.
Conducting Business Seminars
Karin Doty conducts business seminars aimed at educating local businesses on emerging media and digital success strategies. These seminars are designed to provide valuable insights and practical knowledge to help businesses adapt to the changing digital environment. Her ability to deliver presentations to diverse audiences further underscores her expertise in the field.