Krista Rockhill Cremin
About Krista Rockhill Cremin
Krista Rockhill Cremin serves as the Director of Content Operations at Gannett | USA TODAY NETWORK, where she oversees branded content sponsorship projects valued at approximately $12 million annually. She has a background in Sports Management and has held various roles in marketing and account management across notable organizations.
Work at Gannett
Krista Rockhill Cremin has served as the Director of Content Operations at Gannett | USA TODAY NETWORK since 2016. In this role, she oversees the execution of branded content sponsorship projects, managing an average of $12 million annually across various platforms. Her responsibilities include ensuring that all branded content meets high creative and editorial standards while being delivered on schedule. She also compiles results from branded content programs, providing insights and recommendations for future program renewals and revenue generation.
Education and Expertise
Krista Rockhill Cremin earned a Bachelor of Science degree in Sports Management from James Madison University, where she studied from 2006 to 2010. Her educational background has equipped her with knowledge and skills applicable to her roles in content operations and marketing within the sports and media industries.
Background
Prior to her current position at Gannett, Krista Rockhill Cremin held various roles in the marketing and sports management sectors. She worked as a Marketing Coordinator at Rodale Publishing from 2010 to 2012 and as an Integrated Client Marketing Associate at Sports Illustrated from 2012 to 2013. Additionally, she gained experience as a Senior Account Manager at Spiceworks from 2014 to 2016. Her early career included internships at Madison Square Garden, Rutgers University, and Red Bull New York.
Professional Experience
Throughout her career, Krista Rockhill Cremin has participated in client sales calls to communicate best practices and ensure alignment of program execution with client objectives. Her experience spans various roles that emphasize client relations, marketing, and content management, contributing to her expertise in overseeing large-scale branded content initiatives.