Lauren Dos Santos, MBA
About Lauren Dos Santos, MBA
Lauren Dos Santos is a Branded Content Program Manager at Gannett | USA TODAY NETWORK, where she has worked since 2021. She has a strong background in marketing, holding an MBA from the University of Massachusetts Dartmouth and experience in digital advertising and branded content strategies.
Work at Gannett
Lauren Dos Santos currently serves as Branded Content Program Manager at Gannett | USA TODAY NETWORK, a position she has held since 2021. In this role, she focuses on developing and managing branded content strategies that align with client goals and drive engagement. Prior to this position, she worked as a Digital Advertising Coordinator at Gannett from 2019 to 2021. During her time in this role, she implemented innovative digital advertising solutions that enhanced brand visibility and customer interaction. Her experience at Gannett highlights her ability to collaborate with cross-functional teams to optimize content delivery and performance metrics.
Previous Experience at GateHouse Media
Before joining Gannett, Lauren Dos Santos worked at GateHouse Media as an Account Executive from 2015 to 2019 in New Bedford, MA. In this role, she was responsible for managing client accounts and developing strategies to meet their advertising needs. Her tenure at GateHouse Media provided her with valuable experience in the media industry and honed her skills in client relations and account management.
Internship at Hasbro
Lauren Dos Santos completed a Traffic Coordinator Internship at Hasbro in 2012 for a duration of two months. This internship took place in Pawtucket, Rhode Island, and provided her with foundational experience in the marketing and advertising sectors. The role allowed her to gain insights into the operational aspects of a major toy company, contributing to her understanding of brand management and marketing strategies.
Education and Expertise
Lauren Dos Santos holds a Master of Business Administration (MBA) with a focus on Marketing from the University of Massachusetts Dartmouth, where she studied from 2013 to 2014. She also earned a Bachelor of Science in Marketing from Bentley University, studying there from 2010 to 2013. Additionally, she attended Bryant University for 11 months in 2009. Her educational background equips her with a strong foundation in marketing principles and business strategies, which she applies in her professional roles.
Branded Content Campaigns
In her current role as Branded Content Program Manager, Lauren Dos Santos has played a key role in launching successful branded content campaigns that increased audience reach. Her expertise in developing and managing content strategies has been instrumental in driving engagement and achieving client objectives. This focus on branded content reflects her commitment to enhancing brand visibility and fostering connections with target audiences.