Linda Hooper
About Linda Hooper
Linda Hooper is a Multi Media Executive with extensive experience in sales and marketing, currently working at Gannett - USA TODAY NETWORK since 2016. She has a background in advertising and promotions, having held various roles at companies such as Aer Lingus Airlines, Newsday, and CFO Publishing.
Work at Gannett
Linda Hooper has been employed at Gannett, specifically within the USA TODAY NETWORK, since 2016. As a Multi Media Executive, she operates from Rehoboth Beach, Delaware, and has accumulated eight years of experience in this role. Her responsibilities include developing and executing multimedia strategies that drive revenue growth and enhance brand visibility.
Previous Experience
Prior to her current role, Linda Hooper held various positions in the media and marketing sectors. She worked at Aer Lingus Airlines as a Sales Agent for one year from 2014 to 2015. She also served as a Promotion Manager at Newsday from 1992 to 1997 and as a Sales Executive at Richner Communications for seven months in 2015 to 2016. Additionally, she was the Director of Marketing and Promotion at CMP from 1997 to 2000 and the National Sales Manager at CFO Publishing from 2011 to 2012.
Education and Expertise
Linda Hooper studied at Long Island University, where she earned a Bachelor of Fine Arts degree from 1980 to 1985. Her education continued at LIU Post, where she also achieved a Bachelor of Fine Arts. Her academic background in theatre complements her extensive experience in multimedia and sales, allowing her to develop effective event strategies and manage logistics for various industry events.
Achievements
Throughout her career, Linda Hooper has consistently achieved significant revenue growth, including notable increases of +26% and +12%. She successfully grew Verizon advertising sales from $900K to nearly $4MM in one year. Her efforts in new business development are evident as she brought in 15 new accounts in a single year. She has also received sales awards, including Best Presenter and two-time Sales Person of the Year.
Industry Partnerships
Linda Hooper has established partnerships with various levels of management at leading advertising agencies in New York City, including Neo, Ogilvy, Mindshare, Mediaedge, and Mediacom. Her role involves consultative selling to advertising agencies and vendors, showcasing her ability to build strong professional relationships within the industry.