Matt Abraham
About Matt Abraham
Matt Abraham is a Senior Digital Strategy Specialist at Gannett | USA TODAY NETWORK, where he focuses on digital marketing solutions for solar energy and home services companies. He has a background in digital account management and website support, with experience at GateHouse Media and Caterpillar Inc.
Work at Gannett
Matt Abraham has been employed at Gannett | USA TODAY NETWORK since 2019, where he holds the position of Senior Digital Strategy Specialist. In this role, he focuses on developing and implementing digital marketing strategies that enhance client engagement and drive results. His work involves utilizing advanced digital marketing techniques to ensure that businesses effectively reach their target audiences. Abraham's contributions have been integral to the company's efforts in optimizing digital marketing initiatives.
Previous Experience at GateHouse Media
Prior to his current role, Matt Abraham worked at GateHouse Media from 2018 to 2019 as a Digital Account Manager and Promotions Manager. During his one-year tenure in Peoria, Illinois, he was responsible for managing digital accounts and overseeing promotional strategies. His experience at GateHouse Media provided him with valuable insights into digital marketing and account management.
Experience at Caterpillar Inc.
Matt Abraham served as a Website and Support Specialist at Caterpillar Inc. from 2012 to 2016. His four-year experience in the Peoria, Illinois area involved providing website support and ensuring the functionality of digital platforms. This role contributed to his understanding of digital systems and user experience, which he later applied in his marketing career.
Education and Expertise
Matt Abraham studied at the University of Illinois Springfield, where he earned a Bachelor of Business Management with a focus on Management Information Systems from 2010 to 2015. His educational background has equipped him with a solid foundation in business management and digital technologies, which he leverages in his current role as a Senior Digital Strategy Specialist.
Specialization in Digital Marketing
Matt Abraham specializes in reducing cost per lead for solar energy and home services companies through integrated digital marketing solutions. His expertise in digital marketing consultancy allows him to design strategies that optimize marketing budgets while maximizing lead generation. Abraham's approach combines various digital marketing techniques to achieve measurable results for his clients.