Nancy Nielson
About Nancy Nielson
Nancy Nielson is a Consumer Engagement and Retention Analyst at Gannett, where she has worked since 2012. With a background in marketing analysis and data-driven strategies, she has developed strong communication skills and a proven ability to collaborate across diverse teams.
Work at Gannett
Nancy Nielson has been employed at Gannett since 2012, serving as a Consumer Engagement and Retention Analyst. In this role, she focuses on enhancing customer engagement strategies and retention initiatives. Based in the Phoenix, Arizona area, Nielson has contributed to the company's efforts in utilizing data to shape marketing objectives. Her experience at Gannett spans over 12 years, during which she has developed a deep understanding of consumer behavior and engagement metrics.
Previous Experience in Market Research
Before joining Gannett, Nancy Nielson worked as a Market Research Analyst at Infonetics, Inc. from 1989 to 1990. This role allowed her to gain foundational experience in data analysis and market trends. Following her time at Infonetics, she served as a Marketing Analyst at Inmac from 1991 to 1994, where she further developed her analytical skills and marketing acumen. Additionally, she worked as a Customer Service Representative at Verizon Wireless from 2009 to 2011, which enhanced her customer interaction skills.
Education and Expertise
Nancy Nielson earned her Bachelor of Science degree in Economics from California Polytechnic State University-San Luis Obispo, where she also completed a minor in Psychology. Her educational background provides her with a strong foundation in economic principles and consumer behavior. Nielson possesses expertise in executing marketing programs that improve customer targeting through effective segmentation and analysis, contributing to her success in consumer engagement roles.
Interpersonal and Communication Skills
Nancy Nielson is recognized for her strong interpersonal and communication skills, which facilitate the development of cross-functional relationships within organizations. Her ability to work effectively with diverse groups in fast-paced environments has been a significant asset throughout her career. These skills enable her to collaborate with various teams to achieve strategic marketing objectives and enhance customer engagement.