Nate Rodriguez
About Nate Rodriguez
Nate Rodriguez serves as the Vice President of Sales for Texas at Gannett | USA TODAY NETWORK, a position he has held since 2020. He has extensive experience in digital advertising and sales, having previously held leadership roles at various media organizations, including GateHouse Media and The San Antonio Express-News.
Work at Gannett
Nate Rodriguez currently serves as the Vice President of Sales for Texas at Gannett | USA TODAY NETWORK, a position he has held since 2020. He has accumulated four years of experience in this role, focusing on sales strategies and revenue generation in the Texas market. Prior to this, he worked as Vice President for Texas, New Mexico, Louisiana, Mississippi, and Alabama from 2019 to 2021, contributing to the company's regional sales initiatives. His tenure at Gannett has been marked by a commitment to enhancing sales performance and implementing effective strategies.
Education and Expertise
Nate Rodriguez possesses extensive expertise in digital advertising and multimedia marketing. He has a comprehensive understanding of Newspaper Consortium rules for various platforms, including Yahoo Display, Monster, Zillow, Centro, and Google. His skills encompass new business development, account management, and client relations. Rodriguez has demonstrated a strong ability to identify prospects and implement successful sales strategies, which has contributed to his effectiveness in leadership roles.
Background
Nate Rodriguez has a diverse background in the media industry, having held various leadership positions across multiple organizations. He worked at GateHouse Media as the Regional Classified and Digital Director in 2016, where he focused on digital advertising strategies. His previous experience includes roles at The San Antonio Express News, The Las Vegas Review-Journal, and The Ventura County Star, where he developed significant advertising initiatives and strategies. His career spans over a decade, showcasing a consistent focus on sales and digital advertising.
Achievements
Throughout his career, Nate Rodriguez has achieved notable successes in revenue generation and innovation. He implemented a classified rate structure strategy that resulted in $250,000 in annual revenue, which was adopted by the entire Scripps Newspaper division. Additionally, he developed VCSTEXT4MORE, a mobile marketing advertising opportunity that generated over $1 million in new online revenues. His contributions to mobile innovation have also received national recognition from Editor and Publisher Magazine.