Nikhil Amin
About Nikhil Amin
Nikhil Amin is an SEM Analyst at Gannett | USA TODAY NETWORK, where he has worked since 2022 in Mumbai, India. He specializes in optimizing high-budget campaigns for various US-based brands and has a background in business development and digital marketing.
Work at Gannett
Nikhil Amin has been employed at Gannett, specifically within the USA TODAY NETWORK, as a Search Engine Marketing (SEM) Analyst since 2022. He operates from Mumbai, Maharashtra, India. In this role, he is responsible for optimizing high-budget campaigns for various prominent US-based brands, including AAMCO Auto Repairs, Kiddie Academy, Mr. Handyman, WCM Hospitals, Benchmark, and The Maids. His work involves strategizing keyword-focused initiatives and refining ad content to maximize return on investment (ROI) for SEM campaigns.
Previous Experience
Before joining Gannett, Nikhil Amin worked as a Business Development Executive at Mentoria for 10 months in 2021. He also held a similar position at uFaber Edutech Pvt Ltd in 2020 for 8 months. Both roles were based in Mumbai, Maharashtra, India, and involved hybrid work arrangements. His experience in these positions contributed to his skills in business development and marketing.
Education and Expertise
Nikhil Amin studied at Kraftshala, where he completed a course in Search Engine Optimization and Digital Marketing in 2022, lasting three months. He also holds a Bachelor's degree in Marketing/Marketing Management from MVM College of Commerce and Science, which he earned from 2017 to 2020. This educational background has equipped him with a solid foundation in marketing principles and digital strategies.
Campaign Management Skills
In his role as an SEM Analyst, Nikhil Amin is skilled in analyzing performance metrics to provide actionable insights. He maintains high-Quality Scores for campaigns and collaborates cross-functionally to report results effectively. His focus on optimizing campaigns ensures that they remain competitive and effective in achieving their objectives.