Patrice Bagby
About Patrice Bagby
Patrice Bagby is a Custom Solutions Marketing Specialist at Gannett | USA TODAY NETWORK, where she has worked since 2021. She holds a Bachelor's degree from the University of North Carolina at Charlotte and an MBA from Wake Forest University, along with multiple Google Ads and Snapchat Ads certifications.
Work at Gannett
Patrice Bagby has been employed at Gannett | USA TODAY NETWORK since 2021, serving as a Custom Solutions Marketing Specialist. In this role, she focuses on developing and optimizing digital marketing strategies tailored to meet client needs. Her responsibilities include managing paid search advertising and social media marketing initiatives.
Education and Expertise
Patrice Bagby holds a Bachelor's degree from the University of North Carolina at Charlotte, where she studied from 2011 to 2015. She furthered her education by obtaining a Master of Business Administration (MBA) from Wake Forest University School of Business, completing her studies from 2020 to 2022. Her academic background supports her expertise in digital marketing.
Certifications
Patrice Bagby holds multiple certifications that enhance her qualifications in digital marketing. She is certified in Google Ads for Search, Video, and Display, as well as Google Analytics. Additionally, she has obtained a Snapchat Ads Certification, which complements her skills in managing social media marketing campaigns.
Previous Experience at Lewis & Keller
Before joining Gannett, Patrice Bagby worked as a Marketing Manager at Lewis & Keller from 2017 to 2021. During her four years in this position, she was responsible for overseeing marketing strategies and initiatives, contributing to her development in the field of digital marketing.
Digital Marketing Specialization
Patrice Bagby specializes in developing, managing, and optimizing digital marketing solutions. Her focus areas include paid search advertising and social media marketing, where she applies her knowledge and skills to create effective marketing campaigns that drive results.