Patrick Gilbertson
About Patrick Gilbertson
Patrick Gilbertson is a Consumer Marketing Strategy Director with a strong background in optimizing ROI through strategic marketing initiatives. He specializes in data-backed digital marketing strategies and has extensive experience in leading marketing efforts across various industries, including fintech and SAAS.
Current Role at Gannett
Patrick Gilbertson serves as the Consumer Marketing Strategy Director at Gannett | USA TODAY NETWORK. He has held this position since 2024, working in the Austin, Texas Metropolitan Area. In this role, he focuses on developing and executing marketing strategies that optimize consumer engagement and drive business results.
Previous Experience at Kasasa
Prior to his current role, Patrick Gilbertson worked at Kasasa in various capacities. He held positions such as Associate Director of Client Marketing, Digital Marketing Optimizations Manager, and Senior Digital & Optimization Marketing Manager from 2019 to 2023. His responsibilities included managing digital marketing initiatives and improving marketing performance across multiple channels.
Educational Background
Patrick Gilbertson has a solid educational foundation in business and marketing. He studied at California State University - East Bay, where he earned a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from 2010 to 2012. He also attended San Francisco State University, achieving a similar degree from 2012 to 2015. His early education was completed at Capistrano Valley High School from 2006 to 2010.
Marketing Expertise and Skills
Patrick Gilbertson specializes in developing and implementing data-driven digital marketing strategies. He has a proven track record of optimizing return on investment (ROI) through strategic marketing initiatives. His extensive experience spans various industries, including fintech and SaaS, where he has led teams to enhance performance and increase conversion rates.
Early Career Experience
Before his tenure at Kasasa, Patrick Gilbertson worked in marketing roles at Austin Regional Clinic: ARC and MVPindex. He served as a Web Production Specialist at ARC from 2017 to 2018 and as a Marketing Coordinator in 2016. Additionally, he worked as a Digital Media Planner at MVPindex from 2018 to 2019, gaining valuable experience in digital marketing and media planning.