Peggy (King) Sullivan
About Peggy (King) Sullivan
Peggy (King) Sullivan is a Multi Media Account Specialist with expertise in digital media and sales training. She currently works at Gannett | USA TODAY NETWORK, where she helps businesses enhance their marketing strategies and online presence.
Work at Gannett
Currently, Peggy (King) Sullivan serves as a Multi-Media Account Specialist at Gannett | USA TODAY NETWORK. She has held this position since 2021 in Fort Walton Beach, Florida. In her role, she focuses on providing consulting services for website development, aiming to optimize clients' online presence and enhance user experience. Additionally, she specializes in integrating digital media strategies with traditional marketing to improve brand visibility across various platforms.
Education and Expertise
Peggy Sullivan studied Sociology at The University of Texas at Dallas, where she earned a Bachelor of Arts degree from 1992 to 1994. She also attended Collin County Community College and studied Art Appreciation and French History at American University of Paris. Her educational background supports her expertise in digital media marketing, where she is certified by Yahoo! in advanced online advertising techniques. She is skilled in content and behavioral ad targeting, utilizing data-driven insights to tailor marketing campaigns.
Background
Before joining Gannett, Peggy Sullivan worked as a Finance Manager at Gregg Orr Marine of Destin for nine months in 2020 to 2021. This experience contributed to her understanding of business operations and finance, which complements her current role in digital media and marketing. Her diverse background includes experience in non-profit resource development, where she assisted organizations in maximizing outreach and funding opportunities.
Achievements
Peggy Sullivan has developed and managed public relations campaigns aimed at improving client reputation and engagement. Her work in training and coaching businesses in digital media and sales has helped clients enhance their marketing strategies and sales processes. She specializes in integrating digital media with traditional marketing, showcasing her ability to adapt to various marketing landscapes.