Phil Schroder
About Phil Schroder
Phil Schroder serves as the Senior Director of Consumer Transformation at Gannett | USA TODAY NETWORK, focusing on enhancing consumer engagement and loyalty. He has held various leadership roles in audience development and consumer engagement across multiple organizations, including McClatchy and The Covington News.
Current Role at Gannett
Phil Schroder serves as the Sr. Director of Consumer Transformation at Gannett | USA TODAY NETWORK. He has held this position since 2024 and operates under a remote work arrangement. In this role, he focuses on enhancing consumer engagement and loyalty, aiming to establish the brand as essential in consumers' lives.
Previous Experience at Gannett
Prior to his current role, Phil Schroder worked at Gannett | USA TODAY NETWORK as Vice President of Consumer Engagement and Revenue Growth from 2023 to 2024. He also served as Head of Consumer Engagement for one year from 2022 to 2023, contributing to initiatives aimed at improving consumer interaction and revenue generation.
Career at McClatchy
Phil Schroder has extensive experience at McClatchy, where he held several key positions. He was the Regional Vice President of Audience Development for the Northwest from 2015 to 2016 and the Midwest from 2015 to 2017. He also served as Senior Director of Engagement and Loyalty from 2019 to 2021 and as Sr. Director of Subscription Strategy - Digital and Live Marketing for a brief period in 2021. His roles focused on audience development and enhancing consumer engagement.
Educational Background
Phil Schroder studied at Pensacola Christian College, where he earned a Bachelor of Science degree in Marketing and Management. His educational background has provided him with a foundation in business principles that support his career in audience development and consumer engagement.
Early Career Experience
Phil Schroder began his career in audience development at The Telegraph, where he served as Audience Development Manager and later as District Manager from 2001 to 2007. He also held the position of Interim Publisher at The Covington News for six months in 2007. His early roles contributed to his understanding of consumer needs and market dynamics.