Rafal L.
About Rafal L.
Rafal L. is the Director of Advertising/Marketing at Gannett | USA TODAY NETWORK, where he has worked since 2014. He has extensive experience in digital growth strategy and integrated revenue marketing, having previously held positions at Boston Herald and The Improper Bostonian.
Current Role at Gannett
Rafal L. serves as the Director of Advertising/Marketing at Gannett | USA TODAY NETWORK. He has held this position since 2014, contributing to the company's advertising strategies and marketing initiatives. His role focuses on enhancing the digital presence and engagement of the brand within the Greater Boston Area.
Previous Experience at Boston Herald
Prior to his current role, Rafal L. worked at Boston Herald as the Advertising Director from 2008 to 2011. During his tenure, he was responsible for overseeing advertising operations and strategies in the Greater Boston Area. He also held the position of Outside Sales at BostonHerald.com from 2001 to 2005 and later became the Director of Business Development from 2004 to 2008.
Experience at The Improper Bostonian
Rafal L. served as Vice President at The Improper Bostonian from 2011 to 2014. In this role, he focused on advertising and marketing strategies to enhance the publication's market presence. His work contributed to the growth and visibility of the brand during his three-year tenure.
Education and Expertise
Rafal L. earned a Bachelor of Arts degree in Business from Mount Ida College, where he studied from 1993 to 1997. His educational background supports his expertise in Digital Growth Strategy and Integrated Revenue Marketing, which involves combining various marketing strategies to maximize revenue. He also possesses skills in Event Marketing, focusing on planning and executing promotional events.
Background in Digital Marketing
Rafal L. has a strong background in Digital Growth Strategy, emphasizing the expansion of digital presence and the increase of online engagement. His expertise in Integrated Revenue Marketing allows him to effectively combine different marketing strategies to enhance revenue generation for the organizations he has worked with.