Rebecca Reis
About Rebecca Reis
Rebecca Reis is a Content Strategist at Gannett | USA TODAY NETWORK, where she has worked since 2020. She specializes in using data-driven insights to inform content decisions and trains newsroom staff on analytics.
Work at Gannett
Rebecca Reis has served as a Content Strategist at Gannett | USA TODAY NETWORK since 2020. In this role, she collaborates with newsrooms to celebrate wins based on data-driven insights. Her responsibilities include working with 21 Ohio newspapers to develop strategies aimed at enhancing reader engagement and conversion. She also trains reporters and editors on utilizing analytics to inform content decisions and generate story ideas.
Previous Experience in Digital Media
Prior to her current position, Rebecca Reis worked at the Columbus Dispatch as a Web Producer from 2017 to 2020. In this role, she focused on digital content management and strategy. Before that, she was a Digital Content Producer at Naples Daily News from 2014 to 2017, where she contributed to the development and execution of digital content initiatives. Her early career included a position as Gift Shop Sales Lead at Cincinnati Zoo & Botanical Garden from 2008 to 2010.
Education and Expertise
Rebecca Reis earned her Bachelor of Science (B.S.) degree in Journalism and Mass Communication from Kent State University, where she studied from 2010 to 2014. Her educational background provides a strong foundation for her expertise in content strategy and digital media, enabling her to effectively analyze data and implement content strategies that resonate with audiences.
Data-Driven Content Strategy
Rebecca Reis specializes in utilizing analytics to guide content decisions and story development. She emphasizes the importance of data in shaping content strategies, which allows her to suggest relevant story ideas and improve overall reader engagement. Her approach involves training news staff on how to leverage data effectively in their reporting and editorial processes.