Sandy Schlosser
About Sandy Schlosser
Sandy Schlosser is a Network Search Strategist at Gannett Corporation, where she integrates search best practices into newsroom processes and leads the SEO cross team. With a background in library science and extensive experience in web content development, she coordinates search strategies across national and local properties.
Work at Gannett
Sandy Schlosser has served as a Network Search Strategist at Gannett Corporation since 2017. In this role, she partners with the Digital Optimization team to integrate search best practices into daily newsroom processes. She leads the SEO champions team, which functions as the tactical search arm for USA TODAY and the Local News division. Schlosser coordinates search strategies across national and local properties, overseeing an 80-person Searchlight Champions team that develops advanced SEO strategies for all U.S. regions. Her responsibilities include managing news and evergreen search strategies for over 200 local newspapers.
Education and Expertise
Sandy Schlosser holds a Master of Library & Information Science (M.L.I.S.) from Rutgers University, where she studied from 1997 to 1998. She also obtained a Bachelor's degree in Music Teacher Education from Houghton University, attending from 1986 to 1990. Additionally, she pursued a Dual Certification in Magazine and Book Writing at the Institute of Children's Literature from 1992 to 1996. This diverse educational background supports her expertise in search strategy and digital content optimization.
Background
Before joining Gannett, Sandy Schlosser worked at Consumers Union as an Intranet Programmer and Research Librarian from 2000 to 2002 in the Phoenix, Arizona area. She then transitioned to Consumer Reports, where she served as Project Leader for Web Content Development from 2002 to 2015. Her previous roles contributed to her extensive knowledge in content management and search optimization.
Achievements
Sandy Schlosser leads the SEO cross team at Gannett Corporation, coordinating search strategies that enhance visibility and engagement across various media platforms. She has played a significant role in developing advanced SEO strategies that support the operations of USA TODAY and local news divisions. Her leadership of the Searchlight Champions team has been instrumental in implementing effective search practices across a wide network of local newspapers.