Stacey Spivak
About Stacey Spivak
Stacey Spivak is a Developer III at Gannett | USA TODAY NETWORK, where she has implemented a design system for emails and developed variable templates that significantly reduced campaign preparation time. With a background in front-end development and interactive production, she has contributed to substantial digital subscriber growth through her work on responsive email campaigns.
Work at Gannett
Stacey Spivak currently holds the position of Developer III at Gannett | USA TODAY NETWORK, a role she has occupied since 2020. In this capacity, she manages the creation of over 50 email campaigns each month, focusing on subscriber acquisition and retention. She utilizes Salesforce to streamline these processes. Spivak has implemented a design system for emails in collaboration with the in-house creative team, enhancing brand consistency and improving the design and development workflow. Her efforts contributed to Gannett's digital subscriber growth, significantly increasing the subscriber base by 50% in 2021.
Previous Experience
Before joining Gannett, Stacey Spivak accumulated extensive experience in various roles. She worked as a Front End Web Developer at InnerWorkings from 2015 to 2020. Prior to that, she served as an Interactive Producer at Clear Channel Communications from 2006 to 2010. Spivak also had a brief tenure as a Freelance Interactive Producer at Signal US Interactive in 2010. Her early career included a position as a Junior Front End Developer at ALM Media, LLC from 2011 to 2015.
Education and Expertise
Stacey Spivak holds a Master of Science in New Media from Syracuse University, which she completed from 2005 to 2006. She also earned a Bachelor of Fine Arts in Professional Photographic Illustration from the Rochester Institute of Technology, studying there from 1999 to 2004. Her educational background has equipped her with a strong foundation in design and media, which she applies in her current role in email campaign development.
Achievements in Email Campaign Development
In her role at Gannett, Stacey Spivak has developed variable templates for events that consolidated multiple local publication campaigns, achieving a reduction in campaign preparation time by over 75%. She actively seeks process and workflow improvements to expedite time to market for email campaigns, demonstrating her commitment to efficiency and effectiveness in digital marketing.