Steve Pearson
About Steve Pearson
Steve Pearson serves as the Head of Visual Storytelling at Gannett | USA TODAY NETWORK, where he leads a team focused on producing visually engaging branded content. His previous roles include positions at California University of Pennsylvania, Smith Brothers Agency, and USA TODAY, where he worked with notable clients such as Coca-Cola and Starbucks.
Work at Gannett
Steve Pearson has served as the Head of Visual Storytelling at Gannett | USA TODAY NETWORK since 2017. In this role, he leads a team that focuses on creating visually compelling branded content for the National Sales Team's clients. His leadership emphasizes innovative storytelling techniques that enhance the visual appeal of the content produced for various high-profile clients.
Previous Experience
Prior to his current position, Steve Pearson held multiple roles that contributed to his expertise in visual storytelling. He worked at USA TODAY from 2014 to 2017 as a Graphic Designer and Video Producer. Before that, he was a Digital Content Creator at Smith Brothers Agency from 2013 to 2014. His career began with a role as a PR/Social Media Coordinator at Smith Brothers Agency from 2012 to 2013, and he also served as an Alumni Ambassador at California University of Pennsylvania in 2010.
Education and Expertise
Steve Pearson studied at California University of Pennsylvania from 2006 to 2010, where he earned a degree in Public Relations with a focus on Communications. This educational background laid the foundation for his career in visual storytelling and content creation, equipping him with the skills necessary for effective communication in various media formats.
Branded Content Campaigns
Throughout his career, Steve Pearson has produced and directed branded content campaigns for several high-profile clients, including Coca-Cola, Discover Card, Starbucks, Amway, Nature's Way, and Hyatt. His work in this area demonstrates his ability to blend creative visual elements with strategic messaging to meet client objectives.