Taylor Lutz
About Taylor Lutz
Taylor Lutz is a Sales Engineer at Dispatch Media Group and Gannett | USA TODAY NETWORK, where he has worked since 2018 in Columbus, Ohio. He holds a Bachelor of Business Administration in Marketing from the University of Dayton and has experience in various sales and marketing roles.
Work at Dispatch Media Group
Taylor Lutz has served as a Sales Engineer at Dispatch Media Group since 2018. In this role, Lutz focuses on supporting sales representatives and collaborating with various departments to develop research, strategies, and marketing campaigns. The work primarily targets both small local businesses and large, multi-location corporations. Lutz's experience in this position has contributed to the company's efforts in enhancing sales processes and customer engagement.
Work at Gannett | USA TODAY NETWORK
Since 2018, Taylor Lutz has also been a Sales Engineer at Gannett | USA TODAY NETWORK in Columbus, Ohio. In this capacity, Lutz engages with sales teams and other departments to create effective marketing strategies and campaigns. This role involves a focus on research and development to better serve clients across various sectors, enhancing the overall sales experience.
Education and Expertise
Taylor Lutz studied Marketing at the University of Dayton, where Lutz earned a Bachelor of Business Administration (BBA) from 2014 to 2018. Lutz also participated in the Fall Study Abroad Program at Chaminade University of Honolulu in 2015, which lasted for 11 months. Lutz has further enhanced professional skills by obtaining certifications in Google Analytics, inbound marketing, and Google e-commerce analytics.
Previous Work Experience
Before current roles, Taylor Lutz gained diverse work experience. Lutz worked as an In Shop Worker at Jimmy John's from 2012 to 2013 and as a Sales Associate at American Eagle Outfitters in 2015. Lutz also interned as a Management Trainee at Enterprise Rent-A-Car from 2017 to 2018 and served as a Mail Sorter and Delivery Specialist at the University of Dayton from 2015 to 2016. These roles contributed to Lutz's foundational skills in sales and customer service.
Sales Experience and Projects
Taylor Lutz has developed sales skills through practical experiences, including a principles of selling course where Lutz made a sales call for LexisNexis Academic. Additionally, during a marketing capstone class, Lutz helped create a survey for a real client, focusing on data collection for re-marketing efforts. These experiences have equipped Lutz with valuable insights into sales strategies and client engagement.