Adam Lauer Rios
About Adam Lauer Rios
Adam Lauer Rios serves as the Senior Director and Head of Brand at MSG Sphere, focusing on storytelling in branding and creative efforts. He has extensive experience in marketing and brand management, having held various leadership roles across multiple companies, including Yahoo and R/GA.
Current Role at MSG Sphere
Adam Lauer Rios serves as the Senior Director and Head of Brand at MSG Sphere, a position he has held since 2022. He operates from Washington, District of Columbia, where he focuses on brand development and storytelling. His role involves launching brands and applications that cater to both General and Hispanic markets, demonstrating a commitment to inclusive marketing strategies.
Previous Experience in Marketing
Adam has a diverse background in marketing, having worked in various roles across multiple organizations. He began his career as a Marketing Coordinator intern at SpongeFish in the Greater Philadelphia Area from 2007 to 2008. He later held positions such as Engagement Manager at AgencyTEN from 2008 to 2011 and Global Brand Director at Yahoo from 2014 to 2021, where he led award-winning campaigns across digital and traditional media platforms.
Education and Expertise
Adam earned a Bachelor of Science in Marketing from the University of San Francisco. He furthered his education at Columbia Business School, where he completed an Executive Education program in Brand Leadership: Strategy, Management, and Performance in 2018. His academic background supports his expertise in branding and marketing strategies.
Entrepreneurial Ventures
In addition to his corporate roles, Adam is a Co-Founder of We are 2X, a venture he has been involved with since 2021 in the Washington DC-Baltimore Area. This initiative reflects his entrepreneurial spirit and dedication to innovative marketing solutions. He also maintains a blog on nomadsandwonders.tumblr.com and has contributed articles to the Huffington Post.
Leadership Philosophy
Adam emphasizes a people-first approach in his leadership style. He balances customer experience with business profitability, ensuring that marketing strategies are both effective and considerate of the audience's needs. His focus on storytelling in branding efforts aligns with his commitment to creating meaningful connections between brands and consumers.