Armando Polanco
About Armando Polanco
Armando Polanco is a seasoned professional in content distribution and marketing, currently serving as the Director of Content Distribution at The Madison Square Garden Company. With over seventeen years of experience in the media and entertainment industry, he has a strong background in establishing strategic relationships and managing multi-platform marketing campaigns.
Current Role at MSG Networks
Armando Polanco serves as the Vice President of Content Distribution & Affiliate Partnerships at MSG Networks, a position he has held since 2015. In this role, he is responsible for overseeing content distribution and marketing strategies for a diverse range of entertainment brands. His work encompasses multiple platforms, including cable, satellite, telco, online, mobile, VOD, HD, and iPad. He has been instrumental in establishing and maintaining strategic relationships within the industry.
Previous Experience at Viacom and MTV Networks
Prior to his current position, Armando Polanco worked at Viacom International Media Networks as the Director of National Accounts from 1999 to 2011. He also held the role of Marketing Manager at MTV Networks and BET Networks for seven years, from 1999 to 2006. His experience in these roles contributed to his expertise in contract negotiation, marketing, and account management within the media and entertainment sector.
Educational Background
Armando Polanco studied at Hofstra University, where he earned a Bachelor of Arts degree in Marketing from 1995 to 1999. He furthered his education at Harvard Business School, participating in the CTAM U program, which focused on marketing strategies and business management. This educational foundation has supported his career in the media industry.
Skills and Specializations
Armando Polanco possesses a range of skills relevant to his roles in the media industry. He specializes in contract deal negotiation, marketing, and account management, particularly with top cable, satellite, wireless, and digital media companies in the US and Caribbean. His dynamic communication, presentation, project planning, and event planning skills have contributed to his success in delivering results and developing creative solutions.
Professional Achievements
With over seventeen years of experience in the media and entertainment industry, Armando Polanco has a proven record of delivering results in content distribution and marketing. He has successfully coordinated multi-brand marketing campaigns and special events, enhancing the visibility and reach of various entertainment brands across multiple platforms.