Branden Templeton
About Branden Templeton
Branden Templeton serves as the Vice President of Marketing Partnerships at The Madison Square Garden Company, where he has worked since 2014. He specializes in developing impactful marketing partnerships and measuring their effectiveness for Fortune 100 brands.
Work at Madison Square Garden
Branden Templeton has held multiple roles at The Madison Square Garden Company since 2010. He currently serves as Vice President of Marketing Partnerships, a position he has held since 2014. In this role, he focuses on ideation and activation planning for marketing partnerships. Prior to this, he worked as Manager of Transformation Sales from 2011 to 2013 and as Director of Strategic Planning for one year in 2013-2014. His career at the company began as a Sales Coordinator in the Marketing Partnerships department from 2010 to 2011.
Education and Expertise
Branden Templeton earned a Bachelor of Science in Sports Management from North Carolina State University, where he studied from 2003 to 2007. He furthered his education by obtaining a Master of Science in Sports Business from New York University, completing his studies from 2007 to 2009. His expertise includes developing partnership programs that leverage entertainment, media, and sports properties, as well as measuring Return on Objectives (ROO) and Return on Investment (ROI) for marketing initiatives.
Background in Marketing Partnerships
Branden Templeton has a strong background in marketing partnerships, having developed programs that drive revenue for Fortune 100 brands. His experience includes working in various capacities within The Madison Square Garden Company, where he has been involved in strategic planning and sales coordination. Additionally, he has worked in corporate marketing at NASCAR and in affiliate sales and marketing at CBS College Sports, both in 2008.
Financial Management Skills
Branden Templeton possesses a strong background in budget and financial reporting. His skills in financial management ensure effective oversight of marketing partnership projects. This expertise is crucial for the successful execution of marketing initiatives, allowing for accurate measurement of financial performance and alignment with organizational goals.