Brooke Rethwill
About Brooke Rethwill
Brooke Rethwill serves as the Coordinator of Marketing Strategy at Madison Square Garden Entertainment Corp., where she manages projects, crafts copy, and collaborates with various teams to enhance brand presence. She holds a Bachelor of Science in Tourism, Events, and Recreation Management from the University of Florida and has experience in public relations and project management.
Work at Madison Square Garden Entertainment Corp.
Brooke Rethwill has been serving as the Coordinator of Marketing Strategy at Madison Square Garden Entertainment Corp. since 2018. In this role, she develops project plans and manages projects across various disciplines to ensure timely completion of deliverables. Rethwill crafts copy for digital platforms, email, and brand documents, aligning with the tone of voice for the Rockettes, Sphere, and Enterprise brands. She collaborates with Sales, Digital Platforms, and Analytics teams to enhance the Rockettes website infrastructure and design. Additionally, she supports the campaign creation and execution for significant events such as the Christmas Spectacular and MSG Enterprise-wide initiatives.
Previous Experience at The Madison Square Garden Company
Before her current role, Brooke Rethwill worked as an Entertainment PR Student Associate at The Madison Square Garden Company for four months in 2018. This position provided her with foundational experience in the entertainment industry and allowed her to develop skills relevant to public relations and marketing within a high-profile organization.
Education and Expertise
Brooke Rethwill studied at the University of Florida, where she earned a Bachelor of Science in Tourism, Events, and Recreation Management from 2014 to 2018. She also participated in a study abroad program at St. John's University Rome Campus in 2016, where she spent 11 months. This educational background has equipped her with knowledge and skills applicable to her current role in marketing strategy.
Project Management and Collaboration Skills
In her role at Madison Square Garden Entertainment Corp., Brooke Rethwill is responsible for managing the hiring and development of Student Associates, emphasizing both hard and soft skills. She writes creative briefs and leads briefing meetings with Creative teams for various campaigns. Rethwill also assists with administrative tasks, including deck creation, market research, and invoice management, demonstrating her ability to handle multiple responsibilities effectively.