Casey Halter
About Casey Halter
Casey Halter is a Content Strategist currently working at Madison Square Garden Entertainment Corp. and has authored 'The Unofficial Pokemon GO Field Guide' in 2016, showcasing a diverse background in content creation and strategy across various high-profile organizations.
Current Role at Madison Square Garden
Casey Halter serves as a Content Strategist at Madison Square Garden Entertainment Corp. since 2021. In this role, Halter contributes to various strategic and creative initiatives at MSG Sphere Studios, focusing on customer experience (CX) and immersive storytelling. The position is based in Burbank, California, and Halter has been instrumental in developing content strategies that enhance audience engagement.
Previous Experience in Content Creation
Before joining Madison Square Garden, Halter held several positions in content creation and strategy. Halter worked as a Copywriter and Strategist at Trollbäck+Company from 2019 to 2021 and previously as a Copywriter for 11 months in 2018. Halter also served as a Senior Strategist at Texture Group from 2016 to 2018 and as a Reporter at Smart + Strong from 2017 to 2020. These roles involved working with high-profile clients such as Disney, FX, AMC, and ESPN+.
Education and Academic Background
Halter studied at New York University, where they earned a Bachelor's Degree in Journalism from 2009 to 2013. Prior to this, Halter attended East Aurora Senior High School from 2005 to 2009. The educational background provided a foundation for a career in content strategy and journalism.
Published Works and Contributions
In 2016, Halter authored 'The Unofficial Pokemon GO Field Guide,' showcasing expertise in content creation. Halter has also contributed articles to notable publications, including VICE, Engadget, and Adweek. Additionally, Halter has held editorial roles, such as Editor In Chief at Silica Magazine since 2015, further demonstrating a commitment to quality content and audience engagement.
Social Media Engagement
Halter actively engages with audiences on social media platforms, particularly Twitter and Instagram, under the handle @ivystive. This engagement allows Halter to connect with a broader audience and share insights related to content strategy and industry trends.