Cierra Magana Nichols
About Cierra Magana Nichols
Cierra Magana Nichols is a Guest Experience Representative at Madison Square Garden Entertainment Corp. and co-founder of Shade & Sass Entertainment, specializing in brand awareness and market strategies for clients in the music and entertainment industries.
Current Role at Madison Square Garden
Cierra Magana Nichols serves as a Guest Experience Representative at Madison Square Garden Entertainment Corp. since 2021. In this role, she focuses on enhancing the overall experience for guests attending events at one of the most iconic venues in the world. Her responsibilities include addressing guest inquiries, providing information about events, and ensuring a positive atmosphere for all attendees.
Professional Experience in Public Relations
Cierra has a background in public relations, having interned at The Riviere Agency during New York Fashion Week in 2017. This one-month internship in the Greater New York City Area provided her with insights into the fashion industry's public relations strategies. Additionally, she gained experience as an Executive Assistant at Cinematic Music Group from 2017 to 2018, where she supported various administrative functions.
Background in Music and Brand Management
Cierra has a strong interest in pursuing a career in music, specifically in assisting creatives with brand development. She co-founded Shade & Sass Entertainment in 2020, where she serves as Chief Creative Officer. Her expertise includes developing go-to-market strategies that align business needs with market demands, particularly for clients in artistic fields. She also has experience as an Artist Manager and has worked with various record labels as a Street Team Member.
Education and Academic Achievements
Cierra obtained her Bachelor of Arts degree from William Paterson University of New Jersey, majoring in Communication with a focus on Public Relations and minoring in Music Management. Her studies, completed between 2014 and 2018, equipped her with the knowledge and skills necessary for effective communication and brand management in the music industry.
Experience in Customer Service and Event Management
Cierra's work history includes various customer service roles, such as serving as a Barista at Starbucks and a Server/Entertainer at Hooters of America. She has also showcased her event management skills by previously hosting shows and parties. Her experience in these roles has contributed to her ability to engage with clients and enhance their experiences in both entertainment and hospitality settings.