Deia Nassar
About Deia Nassar
Deia Nassar serves as the Vice President of Data & Analytics at Madison Square Garden Entertainment Corp., a position she has held since 2022. She previously worked at the same company in various roles, including Senior Director and Director of Sales Enablement & Analytics, and holds a Master of Science in Sport Management from the State University of New York Cortland and a Bachelor's degree in Psychology from Manhattan College.
Current Role at Madison Square Garden Entertainment Corp.
Deia Nassar currently serves as the Vice President of Data & Analytics at Madison Square Garden Entertainment Corp. since 2022. In this role, Nassar oversees data-driven strategies and analytics initiatives that support the organization's operational and strategic goals. This position builds upon her previous experience within the company, allowing her to leverage her expertise in data management and analytics to enhance decision-making processes.
Previous Experience at Madison Square Garden Entertainment Corp.
Prior to her current role, Nassar held multiple positions at Madison Square Garden Entertainment Corp. She served as the Senior Director of Data & Analytics from 2019 to 2022, where she led analytics projects that informed business strategies. Additionally, she worked as the Director of Sales Enablement & Analytics from 2018 to 2019, focusing on enhancing sales processes through data insights. Her tenure at the organization has spanned several years, contributing to her comprehensive understanding of data applications in the entertainment industry.
Education and Expertise in Sport Management
Deia Nassar earned a Master of Science (M.S.) in Sport Management from the State University of New York Cortland, completing her studies from 2013 to 2015. This advanced degree provided her with a solid foundation in the principles of sport management, which she applies in her current role in the entertainment sector. Additionally, she holds a Bachelor's degree in Psychology from Manhattan College, where she studied from 2008 to 2012. This educational background contributes to her analytical skills and understanding of consumer behavior.