Diane Alvarez
About Diane Alvarez
Diane Alvarez serves as the Senior Director of Media Sales at Madison Square Garden, where she develops marketing partnerships with prominent venues and sports teams. She has extensive experience in building industry relationships and possesses strong skills in sales and strategic planning.
Work at Madison Square Garden
Diane Alvarez has served as the Senior Director of Media Sales at Madison Square Garden since 2008. In this role, she develops marketing partnerships at a corporate level with notable venues such as Radio City Music Hall, The Beacon Theater, The Chicago Theater, and the Los Angeles Forum. Alvarez creates multi-media partnerships for MSG's sports teams, which include the Knicks, Rangers, Devils, Islanders, Liberty, and Red Bulls. Her extensive experience in this position spans over 16 years, contributing to the organization's media sales strategy.
Education and Expertise
Diane Alvarez holds a Bachelor of Arts degree in Marketing and Communications from St. John's University. Her educational background supports her expertise in building and maintaining relationships within the media industry. Alvarez has developed strong skills in cold calling, lead generation, presentation, negotiation, troubleshooting, and closing deals, which are essential for her role in media sales.
Industry Relationships
Alvarez possesses significant expertise in establishing and nurturing industry-wide relationships with media buyers, planners, supervisors, and client advertising directors. Her ability to connect with key stakeholders enhances her effectiveness in developing strategic marketing partnerships and executing sales initiatives.
Strategic Planning and Sales Skills
Diane Alvarez is experienced in both short and long-term strategic planning and consultative selling. Her skills extend to budgeting and forecasting, which are critical components of her role in media sales. This expertise enables her to align marketing strategies with organizational goals and drive revenue growth.