Dina De Pina
About Dina De Pina
Dina De Pina serves as the Senior Vice President of Creative Studio & Digital Operations at The Madison Square Garden Company, where she has worked since 2017. With extensive experience in production and creative operations across various prestigious companies, she manages significant budgets and leads a diverse team in developing innovative media solutions.
Current Role at Madison Square Garden
Dina De Pina serves as the Senior Vice President of Creative Studio & Digital Operations at The Madison Square Garden Company. She has held this position since 2017, overseeing a production budget of $2.5 million. In her role, she manages project workflows and timelines while leading a team of 5 to over 20 production staff. De Pina has also architected the first centralized Production Department at Madison Square Garden, establishing foundational blueprints and management systems for in-house production capabilities.
Previous Experience in Production
Prior to her current role, Dina De Pina held several positions in the production field. She worked at Ralph Lauren as the Director of Production from 2013 to 2017. Before that, she was a Producer at Calvin Klein from 2011 to 2013. Her earlier experience includes serving as a Producer for Allure Magazine at Conde Nast from 2005 to 2011 and as a Freelance Assistant for People Magazine at Time Inc. in 2005.
Education and Academic Background
Dina De Pina studied at the United Nations International School from 1996 to 2000. She then attended the Florida Institute of Technology, where she earned a Bachelor of Science (B.S.) in Communications from 2000 to 2003. Her educational background has provided her with a solid foundation for her career in creative production and digital operations.
Creative Partnerships and Vendor Management
In her role at Madison Square Garden, Dina De Pina facilitates creative partnerships and negotiations with over 200 external vendors, including directors, photographers, and production companies. She also liaises with legal teams to secure licensing rights and negotiate contracts for stock music, photography, digital content, and film. This aspect of her work is crucial for maintaining the quality and integrity of production projects.
Innovations in Production Operations
Dina De Pina developed Madison Square Garden's first Media Asset Management System, which streamlined production operations and scaled business strategies. This innovation reflects her commitment to improving efficiency and effectiveness within the production department, contributing to the overall success of the organization.