Everett Brothers
About Everett Brothers
Everett Brothers is a seasoned professional in digital content and social media, currently serving as the Head of Social and Senior Director of Digital Content at Madison Square Garden Entertainment Corp. He has extensive experience in the entertainment industry, having founded Everett Brothers Productions and previously held key roles at Billboard and MTV Networks.
Current Role at Madison Square Garden
Currently, Everett Brothers holds the position of Head of Social and Senior Director of Digital Content at Madison Square Garden Entertainment Corp. since 2022. In this role, he oversees social media strategies and digital content initiatives, contributing to the organization's online presence and audience engagement efforts. His responsibilities include directing digital content production and ensuring alignment with the company's overall marketing objectives.
Experience at Everett Brothers Productions
Everett Brothers is the Founder and Creative Producer at Everett Brothers Productions, a role he has held since 2017. Based in the Greater New York City Area, he leads creative projects and production efforts, focusing on innovative content solutions. His experience in this capacity allows him to leverage his background in digital content and social media marketing to drive successful productions.
Previous Positions in Social Media and Content Strategy
Before his current roles, Everett Brothers worked at Billboard as a Senior Content Strategist in Social Media from 2015 to 2017. He also served as a Co-Founder and Creative Producer at ShowHouse Productions, LLC, from 2011 to 2015. His experience includes managing social media marketing and project management at Panasonic North America from 2013 to 2015, where he developed strategies to enhance brand visibility.
Educational Background
Everett Brothers studied at American University, where he earned a minor in Anthropology and completed coursework in Media & Society from 2006 to 2008. He also attended the American University of Rome, focusing on New Media and Public Relations from 2005 to 2006. Additionally, he briefly studied Cinematography and Film/Video Production at the School of Visual Arts in 2011.
Notable Campaigns and Achievements
Throughout his career, Everett Brothers has launched globally trending campaigns for significant events, including the Billboard Hot 100 Festival and the Women in Music Awards. He directed a Shorty Award-winning Instagram Live series for The Rockettes during stay-at-home measures. His strategic initiatives have resulted in substantial follower growth, including a 400,000 increase in TikTok followers for The Rockettes in one season.