Jennifer Shapiro Schutzman
About Jennifer Shapiro Schutzman
Jennifer Shapiro Schutzman is the Director of Marketing Strategy at Madison Square Garden Entertainment Corp., where she oversees marketing strategies to enhance brand visibility for original productions. She has held various marketing roles at 92nd Street Y and served as Global Executive Director of Audience Development and Consumer Revenue at Condé Nast.
Current Role at Madison Square Garden Entertainment
Jennifer Shapiro Schutzman serves as the Director of Marketing Strategy at Madison Square Garden Entertainment Corp. since 2021. In this position, she oversees marketing strategies that enhance brand visibility for original productions. She leads the marketing strategy and brand oversight for the MSG Entertainment customer experience. Additionally, she collaborates with sales and key stakeholders to develop marketing sponsorships that deliver high return on investment.
Previous Experience at Condé Nast
Prior to her current role, Jennifer worked at Condé Nast as the Global Executive Director of Audience Development & Consumer Revenue from 2019 to 2021. In this capacity, she focused on audience growth and revenue generation strategies on a global scale, contributing to the company's overall marketing efforts.
Career at 92nd Street Y
Jennifer held multiple positions at 92nd Street Y over several years. She served as the Marketing Manager from 2006 to 2012, then progressed to Assistant Director of Marketing from 2012 to 2013. Following that, she became the Director of Marketing from 2013 to 2015, and later the Senior Director of Marketing Strategy & Business Development from 2018 to 2019. Her roles involved overseeing marketing initiatives and business development strategies.
Education and Academic Background
Jennifer Shapiro Schutzman studied at Fordham University, where she earned a Bachelor's degree in Communications and Media Studies. This educational background has equipped her with the skills necessary for her roles in marketing and strategy development.