Jim Byrne

Jim Byrne

Vice President, Integrated Media Sales @ Garden

About Jim Byrne

Jim Byrne serves as the Vice President of Integrated Media Sales at Madison Square Garden, a position he has held since 2011. He has a strong background in digital strategy and sports sponsorships, supported by his education in Marketing from St. John's University.

Current Role at Madison Square Garden

Jim Byrne serves as the Vice President of Integrated Media Sales at Madison Square Garden, a position he has held since 2011. In this role, he oversees various aspects of media sales, focusing on integrated marketing strategies that align with the organization's objectives. His leadership in this capacity reflects his extensive experience in the advertising industry and his ability to navigate the complexities of media sales.

Education and Academic Background

Jim Byrne attended St. Francis Prep from 1981 to 1985, completing four years of study. He furthered his education at St. John's University, where he earned a Bachelor of Science degree in Marketing between 1985 and 1990. This educational foundation has equipped him with essential skills and knowledge applicable to his career in media sales and marketing.

Previous Experience at MSG Media

Before his current role at Madison Square Garden, Jim Byrne worked at MSG Media as the Director of Local Media Sales from 2009 to 2011. In this position, he was responsible for driving local media sales initiatives, contributing to the overall growth and success of the organization during his tenure.

Expertise in Digital Strategy and Sports Sponsorships

Jim Byrne possesses a strong skill set in digital strategy, which enhances his capabilities in the advertising sector. His background in sports sponsorships further contributes to his expertise in integrated marketing, allowing him to develop effective campaigns that resonate with audiences and drive engagement.

Career in Advertising Industry

Jim Byrne has a demonstrated history of working in the advertising industry, showcasing extensive experience in media sales. His career trajectory reflects a commitment to understanding market dynamics and leveraging his skills to achieve sales objectives. His contributions to the field are evident through his various roles and responsibilities over the years.

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