Keia Clarke
About Keia Clarke
Keia Clarke serves as the Director of Marketing for the NY Liberty at Madison Square Garden, a position she has held since 2011. She has a strong educational background in marketing and sports business, along with notable achievements in promoting women's leadership in sports.
Work at Madison Square Garden
Keia Clarke has been a key figure at Madison Square Garden, serving as the Director of Marketing for the NY Liberty since 2011. In this role, she has overseen marketing strategies and initiatives that promote the team and enhance fan engagement. In addition to her director position, she has held the role of Vice President for the NY Liberty since 2017, further expanding her responsibilities within the organization. Clarke's tenure at Madison Square Garden has been marked by significant contributions to the marketing and promotion of women's professional basketball.
Education and Expertise
Clarke holds a Bachelor of Science in Marketing from Canisius University, where she studied from 1999 to 2003. She furthered her education with a Master of Science in Sports Business from New York University, completing her studies from 2004 to 2006. In 2022, she participated in the Advanced Management Program at Harvard Business School, which lasted three months. This educational background has equipped her with a strong foundation in marketing and sports management.
Professional Involvement
Clarke serves on the Sports Innovation Lab Women’s Leadership Board, contributing her expertise to support the advancement of women in sports. Her involvement in this board reflects her commitment to promoting diversity and leadership within the industry. Additionally, she has been recognized on multiple occasions for her contributions to sports business, including being named to INvolve’s 2020 list of Top 100 Ethnic Minority Executives.
Achievements and Recognition
Clarke has received notable recognition for her work in the sports industry. In 2019, she was honored as a 'Notable Woman in the Business of Sports' by Crain’s New York Business. Furthermore, she was featured on Sports Illustrated’s The Unrelenting list in 2020, highlighting her impact in the field. Her leadership has also led to significant partnerships, including a groundbreaking agreement with YES Network, which marked the first time WNBA games were broadcast on the network.
Collegiate Basketball Experience
Clarke played collegiate basketball for four years at Canisius College. This experience not only provided her with a deep understanding of the sport but also shaped her career path in sports management and marketing. Her background as a student-athlete has influenced her approach to promoting women's sports and advocating for greater visibility and opportunities within the industry.