Michelle Argila Bergin
About Michelle Argila Bergin
Michelle Argila Bergin serves as the Director of Business Solutions at The Madison Square Garden Company, where she has worked since 2016. She specializes in media sponsorship opportunities and has a background in marketing and public relations within the sports and entertainment industry.
Current Role at Madison Square Garden
Michelle Argila Bergin serves as the Director of Business Solutions at The Madison Square Garden Company, a position she has held since 2019. In this role, she focuses on creating and positioning media sponsorship opportunities that align with brand prospects. Her responsibilities include identifying content offerings and integrations to enhance sponsorship narratives. Prior to this role, she worked as the Business Solutions Manager for Media at the same company, starting in 2016.
Professional Background in Marketing
Michelle has a strong background in marketing and public relations, having worked in various roles within the sports and entertainment industry. She began her career as a Public Relations Fashion Intern at Tommy Hilfiger in 2013, followed by a role as a Public Relations Assistant at the same company from 2014 to 2015. She then transitioned to a Marketing and Public Relations Associate position at Alfandre Architecture, PC, where she worked from 2012 to 2014. Additionally, she served as a Marketing Coordinator at Perry Ellis International from 2015 to 2016.
Educational Background
Michelle Argila Bergin earned her Bachelor's Degree in Business Marketing from SUNY New Paltz, where she studied from 2010 to 2014. Her educational foundation has contributed to her expertise in creating effective marketing strategies and sponsorship opportunities. Prior to her college education, she completed her high school education at Sachem High School East from 2006 to 2010.
Experience in Sports and Entertainment
Michelle has a demonstrated history in the sports and entertainment industry, with a focus on advertising sales and sponsorships. Her roles have involved creating strategic partnerships and enhancing brand narratives through media sponsorships. This experience has equipped her with the skills necessary to navigate the complexities of the industry and deliver effective marketing solutions.