Michelle E. Mc Carthy
About Michelle E. Mc Carthy
Michelle E. McCarthy is the Director of Marketing Strategy at The Madison Square Garden Company, where she develops innovative marketing strategies to enhance audience engagement in the music entertainment sector. With extensive experience in various marketing roles and a solid educational background in music management and marketing, she excels at capturing and retaining diverse audiences.
Current Role at The Madison Square Garden Company
Michelle E. McCarthy serves as the Director of Marketing Strategy - Live at The Madison Square Garden Company since 2020. In this role, she develops innovative marketing strategies that leverage her understanding of diverse music genres. Her work focuses on enhancing audience engagement and driving marketing initiatives that resonate with a wide range of audiences.
Previous Experience in Marketing and Promotions
Prior to her current position, McCarthy held several key roles in marketing and promotions. She was the Director of Entertainment Marketing at Prudential Center from 2017 to 2020. Before that, she worked as the Manager of Marketing & Promotions at Madison Square Garden Entertainment from 2014 to 2017. Additionally, she has experience as the Director of Marketing at Manhattan Concert Productions and as a Marketing Executive at Cork Midsummer Festival.
Educational Background in Marketing and Arts Management
Michelle E. McCarthy has a comprehensive educational background in marketing and arts management. She studied at Cornell University, focusing on International Marketing and achieved a specialization in Marketing Strategy. She also obtained a BA in Business Studies and Arts Management from Dún Laoghaire Institute of Art, Design and Technology. Her studies included various subjects such as Music Management, Cultural Policy, and New Media Technology.
Expertise in Audience Engagement and International Growth
McCarthy excels at defining profitable methods for capturing and retaining audiences in the competitive music entertainment marketplace. She has identified and capitalized on international growth opportunities within the music sector, demonstrating her ability to drive successful marketing initiatives that appeal to diverse audiences.
Comprehensive Music Industry Training
In addition to her formal education, McCarthy has undergone extensive training in music management and digital marketing. She completed the Hot Press MIX Course, focusing on music management and promotion, and earned a Professional Diploma in Digital Marketing from the Digital Marketing Institute of Ireland. Her training also includes a specialization in Music Publishing from Berklee College of Music.