Nathalie Van Sasse Van Ysselt
About Nathalie Van Sasse Van Ysselt
Nathalie Van Sasse Van Ysselt is a Senior Creative Director at Sphere Studios, Madison Square Garden Entertainment Corp., with extensive experience in multimedia direction and creative leadership. She has worked with notable clients and specializes in creating immersive experiences that blend culture, art, and technology.
Current Role at Madison Square Garden
Nathalie Van Sasse Van Ysselt serves as the Senior Creative Director at Sphere Studios within Madison Square Garden Entertainment Corp. since 2020. In this role, she is responsible for directing multidisciplinary teams that include CG artists, interactive designers, programmers, scenographers, and live show teams. Her focus is on creating globally engaging experiences that merge culture, art, music, and live entertainment.
Previous Experience in Creative Roles
Prior to her current position, Nathalie held several key roles in creative direction and multimedia. She worked as a Multimedia Director at Moment Factory from 2018 to 2020, with stints in both Montreal and New York City. Before that, she was an Art Director at TAMSCHICK MEDIA+SPACE from 2013 to 2017. Additionally, she freelanced at MetaDesign in Berlin from 2009 to 2010 and was a Video Editor at Screenspeak Studios in 2012.
Founding and Curatorial Experience
Nathalie founded Kaleidoskop GbR, where she served as Founder and Curator from 2009 to 2015 in Berlin. This role involved overseeing creative projects and curating experiences that aligned with her expertise in design and multimedia. She has also been a Mentor at the New Museum of Contemporary Art's New Inc. since 2019, contributing her knowledge to emerging creatives.
Educational Background
Nathalie studied at Arizona State University, where she focused on Photography from 2004 to 2006. She then attended Berliner Technischen Kunsthochschule, earning a Bachelor of Arts (B.A.) in Communication Design and Motion Design from 2007 to 2011. Her educational background has provided a strong foundation for her career in creative direction and multimedia.
Expertise in Immersive Experiences
Nathalie specializes in projection mapping, pop-ups, brand activations, and social media activations. She develops strategic and innovative formats that push the boundaries of immersive storytelling, effectively interfacing design, technology, and user experience. Throughout her career, she has worked with high-profile clients such as Sony, Kith, Coachella, Tagheuer, Maybelline, Heineken, Netflix, and Lavazza.