Sarah (Gurian) Mattern
About Sarah (Gurian) Mattern
Sarah (Gurian) Mattern is a Manager of Account Management at Madison Square Garden Entertainment Corp. She has a strong background in marketing and communications, with experience in various roles within the sports industry, including positions at the Washington Football Team and the Philadelphia 76ers.
Current Role at Madison Square Garden
Sarah Mattern currently serves as the Manager of Account Management at Madison Square Garden Entertainment Corp. since 2021. In this role, she is responsible for overseeing account management strategies and ensuring effective communication with clients. Her position is based in New York, New York, where she applies her extensive background in marketing and communications to enhance client relationships and drive business growth.
Previous Experience in Sports Marketing
Prior to her current role, Sarah Mattern held various positions in sports marketing and public relations. She worked as a Marketing Manager for the Washington Football Team from 2017 to 2019, where she developed marketing strategies. Additionally, she served as an Executive Assistant to the Chief Sales and Marketing Officer at the Philadelphia 76ers from 2015 to 2017. Her experience also includes roles at the Indianapolis Colts and New York Football Giants, contributing to her comprehensive understanding of the sports industry.
Education and Expertise in Sports Communication
Sarah Mattern earned her Bachelor's degree in Sports Communication-Broadcast from Indiana University Bloomington, where she studied from 2010 to 2014. She further enhanced her qualifications by obtaining a Masters Certificate in Sports Business and Law from Villanova University in 2016. Her educational background provides her with a solid foundation in sports communication and business principles, which she applies in her professional endeavors.
Internship Experience in Public Relations
Sarah Mattern began her career with several internships that shaped her expertise in public relations and marketing. She worked as a Summer Intern at Catalyst Public Relations in 2012 and gained valuable experience as an In-season Public Relations Intern with the Indianapolis Colts from 2011 to 2014. Additionally, she contributed to the NFL as a PR Media Team Member for Super Bowl 48 in 2014. These roles provided her with insights into the dynamics of sports communication.
Skills in Social Media Marketing and Digital Campaigns
Throughout her career, Sarah Mattern has developed a strong skill set in social media marketing and digital campaign development. She strategically creates and executes marketing plans that leverage social media platforms to enhance brand visibility and engagement. Her expertise in influencer marketing further complements her ability to drive successful digital campaigns within the sports industry.