Steven Gonnella
About Steven Gonnella
Steven Gonnella serves as a Group Sales Senior Account Executive at Madison Square Garden Entertainment Corp., where he focuses on maximizing sales revenues for various events. He has a background in sports management and has held multiple roles in ticket sales and guest services across prominent organizations.
Current Role at Madison Square Garden Entertainment
Steven Gonnella serves as a Group Sales Senior Account Executive at Madison Square Garden Entertainment Corp. since 2021. In this role, he focuses on maximizing sales revenues for various events, including the Radio City Christmas Spectacular, New York Knicks, New York Rangers, family shows, and venue tours. He manages a book of business worth over $1 million in ticket revenue, engaging both repeat and new customers. His responsibilities include utilizing Salesforce, CRM, Archtics, and Ticketmaster Host to manage sales pipelines and forecasting capabilities.
Previous Experience in Sports and Entertainment
Prior to his current position, Steven Gonnella held several roles within the sports and entertainment industry. He worked at Madison Square Garden Entertainment Corp. as a Group Sales Representative from 2016 to 2017 and later as a Group Sales Specialist from 2017 to 2021. His experience also includes a role as a Ticket Fulfillment Representative for the New York Mets in 2016 and as a Guest Services representative for Super Bowl XLVIII in 2014. Additionally, he interned with the New York Red Bulls in 2014.
Educational Background in Business and Sports Management
Steven Gonnella studied at Seton Hall University, where he earned a Bachelor of Science in Business Administration with a focus on Sport Management from 2011 to 2015. He also attended Sussex County Community College from 2010 to 2011, achieving a degree in Liberal Arts and Sciences/Liberal Studies. This educational background has provided him with a solid foundation for his career in sales and sports management.
Sales Strategies and Techniques
In his current role, Steven Gonnella employs various sales strategies to enhance revenue generation. He proactively seeks new prospects through cold calls, campaign calls, meetings, and social selling opportunities. His approach includes managing a substantial sales pipeline and leveraging technology to optimize sales activities. His experience with CRM tools and ticketing systems supports his efforts in maintaining and growing customer relationships.
Early Career and Additional Roles
Before entering the sports and entertainment sector, Steven Gonnella worked at Sussex Honda as part of the New Car Prep Team from 2010 to 2016. This role contributed to his understanding of customer service and sales processes. His diverse work experience has equipped him with skills applicable to his current responsibilities in sales and account management.