Valerie Young
About Valerie Young
Valerie Young serves as the Director of Sales, Marketing Partnerships at The Madison Square Garden Company, where she has worked since 2011. With over two decades of experience in sports and live entertainment sponsorship, she specializes in developing strategic partnerships and driving revenue through innovative marketing initiatives.
Work at Madison Square Garden
Valerie Young has served as the Director of Sales, Marketing Partnerships at The Madison Square Garden Company since 2011. In this role, she leverages her expertise in linear and digital media, out-of-home, and venue assets to enhance marketing strategies. Over her tenure of 13 years, she has focused on driving revenue through collaboration and creative advertising platforms. Young specializes in managing both national and local brand initiatives, developing strategic partnerships with iconic brands, and setting standards for excellence and innovation in the industry.
Previous Experience in Sales
Before joining The Madison Square Garden Company, Valerie Young accumulated valuable experience in sales roles. She worked as a Sales Account Executive at The Bank of New York from 1990 to 1993, where she honed her skills in client management and sales strategies. Following this, she served as an Account Executive at Blair Television from 1993 to 1996. These positions contributed to her extensive knowledge of the sales landscape, particularly in the context of media and advertising.
Education and Expertise
Valerie Young earned her Bachelor of Arts degree in Economics with a minor in Math from Lafayette College, where she studied from 1984 to 1988. Her educational background laid the foundation for her analytical skills and understanding of market dynamics. With over two decades of experience in sports and live entertainment sponsorship, she has developed a strong expertise in leveraging various media channels for marketing purposes.
Professional Skills and Approach
Valerie Young is recognized for her proactive approach and a 'get it done' attitude. She is adept at identifying new growth opportunities and driving impact marketing initiatives. Her focus on managing critical stakeholder relationships allows her to effectively collaborate with partners and clients. Young's specialization in developing strategic partnerships has positioned her as a leader in setting industry standards for excellence and innovation.